Pricing Strategy: How to Win the Amazon Buy Box?
Are you aware of the fact that almost 85% of the sales on Amazon occur through Amazon Buy Box? The main reason behind this is the increased number of smartphone users worldwide. Moreover, if a product’s detail page doesn’t have a buy box, it may make your sales appear vague. Your sales page’s “Add to […]
5 Ways to Increase Your Shopify Store Profit
The eCommerce space is quite challenging. Even for established businesses worldwide is hard to find new ways to increase Shopify store profit. They need to rely on some economic standards and strategies to ensure profitable outcomes for the company. However, this pandemic has encouraged retail businesses to sell online without designing a structured plan. However, […]
Velocity Pricing: Definition & Effectiveness
Velocity pricing is one of the essential practices for setting various services and product prices per their sales velocity. As it is related to the speed at which a particular product is sold, the slower velocity may lead to a higher price. Big data allows organizations to analyze various aspects of the business. It is […]
Google Shopping optimization – Best Practices
Shopping campaigns are always suitable for eCommerce companies. But to succeed, business owners must set up a solid strategy and understand how to create a Google Shopping Optimization for their store. A few important aspects can contribute to the success of product advertising campaigns on Google. The first task is creating an appropriate data feed; […]
Is Price Matching the Right Strategy for You?
Consumers are always interested in buying products at the best price. Therefore, price is usually the ultimate factor in purchasing decisions. Usually, retailers or vendors are advised to follow the price matching strategy that can improve productivity in the long run. It can further promise better productivity, higher investment returns, and enhanced customer loyalty. Studies […]
How does Lacking Pricing Intelligence Harm Your Store?
Pricing intelligence is usually about finding the most profitable price for your products on your online eCommerce store. If you are selling products online, you may also have several competitors in the market. In this scenario, it is necessary to have the right price for the offered product so that you can easily capture modern […]
How to Sell on Google Shopping with Shopify?
Reports reveal that selling on Google Shopping may appear as a unique product discovery experience for the end users. Google Shopping introduces a convenient way to handle research purchases along with information about various products, their price ranges, and associated features. Moreover, it promises more accessible connections to buyers from Shopify to Google shopping. The […]
How to prepare your shop for Black Friday and Cyber Monday?
The holiday season is about to arrive, and It’s a good idea to find reliable ways to capture the audience’s attention. The major attraction of the season for the eCommerce stores is black Friday and cyber-Monday. Customers expect the best deals on these two events, and they are ready to shop more. But the business […]
How to improve your ROI with dynamic pricing?
Working in an online or E-commerce business and sustaining a satisfactory return on investment (ROI) is not an easy task. The competition is quite high, and even it will become tougher as the demand is rising, that’s when dynamic pricing comes into the picture. The key factor in ROI is basically dynamic pricing. That means […]
Should different channels have different pricing strategy?
Different marketplaces like Amazon, eBay, or Google Shopping might require different pricing strategy tactics. Making decisions about pricing is considered to be very tough for omnichannel retailers. Should a grocery item retailer charge the same for online customers as offered in the retail stores? Except for certain circumstances, keeping the pricing strategy separate for online […]